Minority Report-style advertising billboards to target consumers
Added under Technology
Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.
Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.
"John Anderton. You could use a Guinness right about now," one billboard announces as he walks past.
IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them.
Sources: Telegraph (UK)
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